Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

Zalando、Zara、ASOS 等服装零售商正把 AI 虚拟试衣间作为提升线上购物体验、降低高退货率的核心工具,这标志着 AI 图像生成开始在电商供应链的“售后成本”环节产生实质商业价值。








