Anthropic faces ridicule and criticism for an ad titled “There’s hope in hard questions” that unsettled viewers with weird graveyard imagery and doomer-ist tone (Lucas Ropek/TechCrunch)

Anthropic 推出了一支名为“艰难问题中有希望”的品牌广告,因大量使用墓地、墓碑等阴森画面并传递焦虑基调,引发观众反感与嘲讽。该事件暴露出 AI 公司在品牌沟通中如何把握“安全”与“希望”之间的尺度,值得行业内反思。








