How TikTok Shop sellers are using AI creators and AI twins to boost sales; eMarketer: US sales on TikTok Shop are expected to hit $23.4B in 2026, up 48% YoY (Patrick Coffee/Wall Street Journal)

TikTok Shop卖家正在大规模使用AI生成的虚拟主播和数字分身来替代真人直播带货,以期降低成本并提升销售额。市场研究机构eMarketer预测,到2026年,TikTok Shop在美国的销售额将达到234亿美元,同比增长48%。








