Investigation: McDonald’s is utilizing an AI pricing engine across nearly 14,000 restaurants to generate location-specific “optimal prices” for menu items (Waylon Cunningham/Reuters)

路透调查发现,麦当劳已在近 1.4 万家门店部署 AI 定价引擎,为菜单单品生成"门店级最优价格"。这意味着动态定价从航空、网约车这类场景,正式进入大众快餐的日常消费。








