标签: 人工智能

At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

亚马逊在 unBoxed 大会上把 AI 从广告产品的附加功能,升级为广告投放流程的中枢,并把原本分散的广告工作流整合到一起。这意味着广告主未来可能用更统一的入口完成跨环节投放,而非在多个工具间来回切换。